What if I don’t really have a ‘niche’?

Having been at this blogging game for about a month now, I’m finding myself frustrated by the constant barrage of advice ordering me to “find my internet niche” and other advice to that effect. Seems to be everywhere I turn.

As far as my other two sites are concerned, that works out well enough. One, upbeatrhythms, is a music site, rhythm to be more exact, and so the niche is built in so to speak. I just have to create some good content. Similarly, the lulzjapan site is a photo blog and the angle is humorous observational photos from Japan. A small niche, perhaps, but still a niche.

But then we come to Mindbla. My personal blog. And it is rather personal, although I do want to create a site that can be useful to others and a place for exchanging ideas and stuff like that. But what is the niche?

In researching other blogs, I find that a lot of bloggers’ internet niche is, well, blogging. They write about blogging, they offer advice on blogging, they give handy tips about the tools of the trade and that sort of thing. But what it all boils down to is people talking about what they’re doing. Not really a niche per se, more like a general discussion about how to do what you’re doing. Sort of like authors all getting together to talk about book formatting or something. Do they do that?

So I guess I’m still sort of up in the air. I want this blog to be useful, fun, funny, helpful, and most importantly successful. Perhaps I’m putting the cart before the horse by saying that, but if I didn’t want it to be a success why bother? I could keep a diary in a notebook all for myself if I just wanted to write down my thoughts and feelings, why make something like that public?

I have given some serious thought to making this more of a current events space, and I might go ahead and write some articles with that in mind, but even so I hesitate to call that my niche. It’s just something to talk about right? Water cooler stuff.

I wonder if other bloggers have gone through similar feelings. When it comes right down to it, if I really wanted to find a niche I don’t really think it would be a blog sort of focus at all, in a blog I feel as though writing about “stuff that’s on our minds” is really the main point. I guess it all comes down to what my readers are looking for, perhaps that will give me some direction, trying to keep in mind the sort of stuff that a likely reader would find appealing. Am I writing for bloggers? For people just looking for stuff to read? Stories? Events?

I guess time will tell. If you have any ideas or suggestions, please feel free to give me a shout out here. I promise I’ll read all the comments, even if they threaten to overwhelm me out of sheer volume lol (I’ll cross that bridge, right?).

Thanks for reading!


2 thoughts on “What if I don’t really have a ‘niche’?

  1. I just kind of expect you to post things about Japan, your family, and your writing/blogging. That’s the niche I’d put you in: international family man who blogs :)

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Published on March th, 2012
By Dave